When Callout shapes are used wisely, they can be impactors that convey a message. The attribution and positioning of the callouts has to be proper so that your audiences do not get lost. When inserted, Callouts take default formatting attributes from the Theme applied to the presentation, just like any other PowerPoint shape.
To learn more, choose your version of PowerPoint. If we do not have a tutorial for your version of PowerPoint, explore the version closest to the one you use.
Microsoft Windows
Formatting Callouts in PowerPoint 2013
Apple Mac
Formatting Callouts in PowerPoint 2011

Tutorial Code: 06 11 03
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